Forecasting Growth Crucial Before Listing

Forecasting growth is a crucial part of running a small business.

It helps you make informed decisions about marketing strategies, staffing levels, inventory, the annual budget, and more. And when it’s time to sell, your future forecasts can help buyers visualize the potential for growth.


There are many ways to forecast growth, and the most common approach is to utilize historical sales data. This involves looking at your past figures to identify trends. You can then use these to project future sales.


Market research is another popular way of forecasting growth. In this model, you’ll gather data about your target market, which includes the size, growth rate, and local competition. You can then use this information to make an informed decision on how you might capture your share of the market.


 

Reasons Forecasting Matters


Showcasing the potential for growth can help your business stand out from others who might be on the radar of your buyers. Just a few things to consider as you look ahead at your future profits and revenue are:


  • You may get a higher price. Buyers are likely to pay more for a business that has the potential to grow.
  • You may attract more buyers. Having a business with projected growth on the books can create competition. Competition, in turn, can drive pricing even higher.
  • You’ll streamline the selling process. When buyers are more confident that they can make a living off the business that you’ve built, you may run into fewer snags in the selling pipeline.


 

Showing Growth

You can illustrate your potential for growth in a few different ways. Begin by highlighting your financial performance. Ensure that buyers know your profits, revenue, and market share. You can also show what sets you apart from the competition and gives you an advantage. Another important part of showing your financial standing is allowing potential buyers to view your management team, as these individuals collectively can help shape the current and future success of any business. Finally, show off your customer base. Provide potential buyers with information on your customer demographics and satisfaction levels.



Buyers are not simply investing in a business. They are investing in their future. Put them at ease with facts and figures that show there is room for expansion, and your business will be a hot commodity on the brokerage list.



First Choice Business Brokers is East Tennessee and Greater Nashville’s leading business brokerage firm. We are a hometown brokerage service that can help you buy or sell all over the US.

Share by: